Managing market relationships

By G. Day. 2000

924 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0f753663252acfc89c3ef6ed2ea4734b66ccff8b

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

Value in business markets : what do we know? where are we going? (2005, background): “Dwyer, Schurr, & Oh, 1987; Grönroos, 1991; Webster, 1992), more value is added in relational exchanges than in transactional exchanges (Day, 2000).”
Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members (2006, background): “Our study focused on loyalty programs as a means of improving loyal behavior, but did not consider that a company might be motivated to introduce a loyalty program in order to obtain purchase data (Day, 2000; Leenheer & Bijmolt, 2003; Mauri, 2003).”
The Path to Customer Centricity (2006, background): “In such an environment, companies are realizing that customer centricity provides the best means to develop close and profitable relationships with their customers— an advantage that is hard for rivals to understand, copy, or displace (Day 2000).”
The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty (2006, background): “Marketing tactics are always focused on acquiring new markets and more customers, neglecting how to maintain the existing customers, as several authors have stressed that relationship marketing practices are not considered effective in every situation or context [Kalwani and Narayandas, 1995 ; Day,”
Relationship orientation or service quality (2007, methodology): “A relationship orientation pervades all parts of the organization’s mind-set, values, and norms and thus influences all interaction with the customer – before, during, and after the sale (Day, 2000).”
Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability (2002, background): “The usability criteria weights govern all of the Web sites that an evaluator is assessing for a particular industry.”
The impact of e‐commerce on supply chain relationships (2002, background): “Day (2000) ventures to say that committed relationships are among the most durable of advantages because of their inherent barriers to competition.”
Leveraging Information Technology Infrastructure to Facilitate a Firm's Customer Agility and Competitive Activity: An Empirical Investigation (2012, background): “…ck l y t o r ap i d l y c hang i ng m a r k e t s d r i v en b y c u s t o m e r-ba s ed v a l u i ng o f p r odu c t s and s e r v i c e s D a y [ 23 ] T he ab ili t y o f an o r gan i z a t i on t o t h r i v e i n a c on s t an t l y c hang i ng , unp r ed i c t ab l e en v i r on m en t T he…”
Consumer behaviour of the base of the pyramid market in Brazil (2006, background): “The importance of relationship has been highlighted as a major marketing ingredient of success for any business enterprise (Morgan and Hunt 1994; Day 2000).”
The Antecedents and Outcomes of Attachment and Sponsor Image Within Charity Sport Events (2010, background): “Day (2000) describes the importance of business partners understanding the needs and goals of one another, and highlights a focus on mutual benefits among collaborative partnerships.”
Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001, background): “Not all consumers search for more than the timely exchange of a product or service with a minimum of hassles, so making resourceintensive relationship investments is considered neither appropriate nor necessary for every consumer (Bendapudi and Berry 1997; Christy, Oliver, and Penn 1996; Day 2000).”
The performance implications of strategic fit of relational norm governance strategies in global supply chain relationships (2005, background): “, time, money) in developing the systems necessary to select, edit and format information to be exchanged with each partner (Day, 2000).”