The price-perceived quality relationship: A meta-analytic review and assessment of its determinants

By Franziska Völckner, J. Hofmann. 2007

319 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/d0a2aa6938387532d895e62cba9cf57a36bee945

How researchers see this paper

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In Marketing

1. Anton Ovchinnikov
2. Gilvan C. Souza
3. Atalay Atasu
4. Jie Wei
5. Jinglong Zhao

Citations in the corpus

• Revenue and Cost Management for Remanufactured Products (2011, background): “Such a relationship between price and perceived quality is well known in the marketing literature, for example, see Rao and Monroe (1989) or Vo¨lckner and Hofmann (2007).”