Sha Yang

Marketing · with Allenby · 2002–2010

A researcher in the Science corpus: 7 papers; trusts 25 researchers and is trusted by 30 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 30 citations into it; #484 of 6,289 by trust here, #736 by citations
• Management Science and Operations Research — 16 citations into it
• Sociology and Political Science — 10 citations into it; #3,096 of 22,756 by trust here, #7,774 by citations
• Strategy and Management — 10 citations into it; #1,768 of 10,874 by trust here, #4,340 by citations
• Economics and Econometrics — 9 citations into it; #8,039 of 23,481 by trust here, #7,584 by citations
• Artificial Intelligence — 5 citations into it
• Statistics and Probability — 5 citations into it

Whom Sha Yang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Peter E. Rossi
2. Alan E. Gelfand
3. Julian Besag
4. Xavier Drèze
5. Anindya Ghose
6. Greg M. Allenby
7. K. Sudhir
8. Steven T. Berry
9. Wagner A. Kamakura
10. Oliver J. Rutz

Who trusts Sha Yang overall

1. Anindya Ghose
2. Avi Goldfarb
3. Peter Ebbes
4. Renna Jiang
5. Ying Zhao
6. Yann Truong
7. Greg M. Allenby
8. Peter E. Rossi
9. Susan Athey
10. Sang Pil Han

Papers from Sha Yang's perspective

Ordered by how strongly the researchers Sha Yang trusts endorse each paper. Same corpus, a different order for every researcher.

1. Estimating Discrete-Choice Models of Product Differentiation
2. Sampling-Based Approaches to Calculating Marginal Densities
3. Automobile Prices in Market Equilibrium
4. Competitive Pricing Behavior in the Auto Market: A Structural Analysis
5. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
6. Measuring Market Power in the Ready-to-Eat Cereal Industry
7. Spatial Interaction and the Statistical Analysis of Lattice Systems
8. Dynamic Conversion Behavior at E-Commerce Sites (Management Sciences)
9. THE CONSUMER GAINS FROM DIRECT BROADCAST SATELLITES AND THE COMPETITION WITH CABLE TV
10. Bayesian Statistics and Marketing

Their papers

• An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets (2009) — 711 citations
• Bayesian Analysis of Simultaneous Demand and Supply (2003) — 160 citations
• Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010) — 396 citations
• Can bottles speak volumes? The effect of package shape on how much to buy (2005) — 154 citations
• Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions (2002) — 121 citations
• Modeling Interdependent Consumer Preferences (2003) — 297 citations
• The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use (2003) — 93 citations