A Model of Web Site Browsing Behavior Estimated on Clickstream Data

By Randolph E. Bucklin, Catarina Sismeiro. 2003

464 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/47d28e876b261f20dc37a808b572457a21ecd369

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Citations in the corpus

On the Depth and Dynamics of Online Search Behavior (2004, background): “3 On the Depth and Dynamics of Online Search Behavior”
Hidden Badge of Honor: How Contextual Distinctiveness Affects Category Promotion among Certified B Corporations (2017, methodology): “These models have been used to research diverse phenomena ranging from website surfing behavior (Bucklin & Sismeiro, 2003) to commercial fertilizer demand (Ricker-Gilbert, Jayne, & Chirwa, 2011).”
Consideration Sets and Competitive Marketing (2006, unknown): “Note that when the realization of this equilibrium is that one rm plays (2; 1) while the other rm plays (3; 1), half the consumers will be assigned to the former and consider the latter without switching to it.”
Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach (2004, methodology): “Bucklin and Sismeiro (2003), using clickstream data recorded in server log ﬁ les, examine two aspects of browsing behavior: (1) the visitor’s decisions to continue browsing or to exit the site, and (2) the length of time spent viewing each page.”
Digital marketing: A framework, review and research agenda (2017, unknown): “Bucklin and Sismeiro (2003) modeled visitors' browsing behaviors at a website and examined visitors' decisions to continue browsing more pages (or exit) and the length of time spent at websites.”
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016, background): “Other work focused on clickstream data, with the goal of understanding the way that advertising and consumer browsing patterns interact to drive sales (e.g., Bucklin and Sismeiro 2003; Chatterjee, Hoffman, and Novak 2003; Montgomery et al. 2004).”
An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet (2011, background): “A wide body of empirical research exists in two-sided markets (see for example, Bucklin and Sismeiro 2003, Nair et al. 2004, Ellison and Ellison 200, Tucker and Zhang 2010).”