Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach
By Catarina Sismeiro, Randolph E. Bucklin. 2004
324 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing
View Paper: https://www.semanticscholar.org/paper/963e428f5b5bb6013ef873d11ea0497056fbaa1c
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Information Systems and Management
- T. Falk
- Hans H. Bauer
- Brent A. Scott
- Kristina Lerman
- Wendy W. Moe
- Maik Hammerschmidt
- David A. Schweidel
- Hsin Hsin Chang
In Marketing
- Kristina Lerman
- David A. Schweidel
- Hans H. Bauer
- T. Falk
- Brent A. Scott
- Wendy W. Moe
- Maik Hammerschmidt
- Dovev Lavie
Citations in the corpus
- The Role of the Management Sciences in Research on Personalization (2003, unknown): “In another paper, Sismeiro and Bucklin (2003) model the predictive power of user tasks (e.g., filling a cart, configuring a car, and so on) on the probability of a purchase.”
- Binge Watching and Advertising (2016, result): “…to induce a correlation at the margin among the four components of our model in a manner consistent with prior research on brand choice (e.g., Bucklin and Gupta 1992), online behavior (e.g., Johnson et al. 2004; Sismeiro and Bucklin 2004), and in-store behavior (e.g., Hui, Bradlow, and Fader 2009).”
- Portrait of an Online Shopper: Understanding and Predicting Consumer Behavior (2015, methodology): “For example, clickstream data have been used to predict the next purchased item [44, 34]; click models predict online buying by linking the purchase decision to what users are exposed to while on the site and what actions they perform while on the site [30, 36].”
- eTransQual: A Transaction Process-Based Approach for Capturing Service Quality in Online Shopping (2006, methodology): “Consequently, we suggest that a complete definition should cover all cues and encounters that occur before, during and after the electronic service delivery (Bauer et al., 2005; Parasuraman et al., 2005; Zeithaml et al., 2002).”
- Digital marketing: A framework, review and research agenda (2017, unknown): “Using similar data, Sismeiro and Bucklin (2004) modeled online buying behavior of customers.”
- Big Data and Data Science Methods for Management Research (2016, background): “…suppliers, and consumers, navigate through the firm’s website and thus to obtain a better understanding of their information needs, their level of interaction with the focal firm, and their path to their transactions with the firm (e.g., Sismeiro & Bucklin, 2004; Xu, Duan & Whinston, 2014).”