Dynamic Conversion Behavior at E-Commerce Sites

By Wendy W. Moe, Peter S. Fader. Management Sciences, 2004

562 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/2d06ff5d59993805d32ca7703febd2aa7c5ecc30

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Citations in the corpus

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods (2009, methodology): “…1995) and despite the growing interest in online information search (Bucklin and Sismeiro 2003; Johnson et al. 2004; Klein and Ford 2003; Moe 2003; Moe and Fader 2004; Ratchford, Lee, and Talukdar 2003), this is the first study to examine differences in information search for the two product…”
Social Media and Firm Equity Value (2013, background): “First, prior studies (e.g., Moe and Fader 2004, Chevalier and Mayzlin 2006, Dellarocas et al. 2007, Dhar and Chang 2009, Ghose and Yang 2009) examine the relationship between digital user metrics and product sales.”
Digital marketing: A framework, review and research agenda (2017, unknown): “Clickstream analysis is widely used for market research purposes (e.g., Moe & Fader, 2004) and Bucklin and Sismeiro (2009) have provided a review of advantages and limitations of such data for research purposes and how best to leverage them.”
Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach (2004, methodology): “This diagnostic capability is a key advantage of the task-completion approach over single-stage or purely cross-sectional approaches (e.g., Moe et al. 2003).”
The Effect of Banner Advertising on Internet Purchasing (2006, methodology): “Therefore, we construct the following variables: VIEWNUM represents the total num- 4Note that individual exposure to advertising may be systematically different across consumers if the firm and its advertising agency are strategically targeting advertising to individual cookies on the basis of…”
Recent Developments in Dynamic Pricing Research: Multiple Products, Competition, and Limited Demand Information (2015, methodology): “There are models (e.g., Moe and Fader 2004, Montgomery et al. 2004) that can predict with a certain accuracy whether a customer is going to make a purchase based on the customer’s browsing history.”
An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets (2009, unknown): “2 The data span all keyword advertisements by the company during a period of six months in 2007, specifically for the 24 calendar weeks from January to June.”
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010, background): “…11212 XCPCfRank (12a) ),( 222 XfCPC (12b) ),,( 33131 XRankfq (12c) ),,( 44242 XRankfq (12d) ),,( 55151 XRankf (12e) ),,( 66262 XRankf (12f) ),( 777 XfN (12g) In the above simultaneous equations system, X1 – X7 are the exogenous covariates associated with the seven equations, respectively.”
Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online (2012, background): “For instance, Moe (2003) and Moe and Fader (2004) showed how browsers can be differentiated by buyers from their page-viewing behavior and suggested that browsers can be switched into buyers by displaying a customized offer.”