Puneet Manchanda

Marketing · 2003–2016

A researcher in the Science corpus: 9 papers; trusts 17 researchers and is trusted by 11 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 54 citations into it; #1,447 of 6,289 by trust here, #683 by citations
• Economics and Econometrics — 30 citations into it
• Sociology and Political Science — 26 citations into it; #16,565 of 22,756 by trust here, #7,052 by citations
• Management Science and Operations Research — 20 citations into it; #3,540 of 11,946 by trust here, #1,105 by citations
• Strategy and Management — 9 citations into it; #3,693 of 10,874 by trust here, #2,638 by citations
• Organizational Behavior and Human Resource Management — 6 citations into it

Whom Puneet Manchanda trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Peter E. Rossi
2. Daniel A. Ackerberg
3. Greg M. Allenby
4. Wendy W. Moe
5. K. Sudhir
6. Steven T. Berry
7. Aviv Nevo
8. Koen Pauwels
9. Tülin Erdem
10. Pradeep Chintagunta

Who trusts Puneet Manchanda overall

1. Paul R. Hoban
2. Anindya Ghose
3. Avi Goldfarb
4. Bryan K. Bollinger
5. Catherine E. Tucker
6. Eric M. Schwartz
7. Sarang Sunder
8. Randolph E. Bucklin
9. Peter E. Rossi
10. David Godes

Papers from Puneet Manchanda's perspective

Ordered by how strongly the researchers Puneet Manchanda trusts endorse each paper. Same corpus, a different order for every researcher.

1. Competitive Pricing Behavior in the Auto Market: A Structural Analysis
2. Advertising, Learning, and Consumer Choice in Experience Good Markets: A Structural Empirical Examin
3. Balancing Profitability and Customer Welfare in a Supermarket Chain
4. Bayesian Analysis of Simultaneous Demand and Supply
5. Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
6. A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data
7. Empirically Distinguishing Informative and Prestige Effects of Advertising
8. The Category-Demand Effects of Price Promotions
9. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
10. A New Product Growth for Model Consumer Durables (Management Sciences)

Their papers

• The Dynamic Effect of Innovation on Market Structure (2004) — 164 citations
• The Effect of Banner Advertising on Internet Purchasing (2006) — 484 citations
• Measuring Heterogeneous Reservation Prices for Product Bundles (2003) — 152 citations
• The Role of Targeted Communication and Contagion in Product Adoption (2008) — 322 citations
• An Empirical Model of Advertising Dynamics (2005) — 310 citations
• Temporal Differences in the Role of Marketing Communication in New Product Categories (2005) — 263 citations
• Gamification and Mobile Marketing Effectiveness (2016) — 427 citations
• Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data (2009) — 87 citations
• Response Modeling with Nonrandom Marketing-Mix Variables (2004) — 320 citations