Werner H. Kunz

Marketing · with Meyer · 2011

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom Werner H. Kunz trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. M. Holbrook
  2. Michel Tuan Pham
  3. Javier Reynoso
  4. Steve Hoeffler
  5. D. Bromley
  6. Zeynep Gürhan‐Canli
  7. Michael J. Mol

Who trusts Werner H. Kunz overall

  1. Rong-Da Liang

Papers from Werner H. Kunz's perspective

Ordered by how strongly the researchers Werner H. Kunz trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Logic of Feeling
  2. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  3. Measuring Preferences for Really New Products
  4. When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk
  5. Consumer innovativeness: Concepts and measurements
  6. Satisfaction: A Behavioral Perspective on the Consumer
  7. The sources of management innovation: When firms introduce new management practices
  8. Designing the Solution: The Impact of Constraints on Consumers' Creativity
  9. Relationships between personal and corporate reputation
  10. A MODEL OF CREATIVITY AND INNOVATION IN ORGANIZATIONS

Their papers