Steve Hoeffler

Marketing · 2003–2011

A researcher in the Science corpus: 5 papers; trusts 10 researchers and is trusted by 29 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 19 citations into it
• Applied Psychology — 15 citations into it; #2,798 of 3,868 by trust here, #2,369 by citations
• Social Psychology — 10 citations into it
• Sociology and Political Science — 10 citations into it
• Literature and Literary Theory — 8 citations into it
• General Decision Sciences — 7 citations into it; #159 of 1,995 by trust here, #347 by citations
• Management Science and Operations Research — 5 citations into it

Whom Steve Hoeffler trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jennifer Edson Escalas
2. M. Luce
3. C. Moreau
4. Min Zhao
5. Yaacov Trope
6. B. Shiv

Who trusts Steve Hoeffler overall

1. Katrin Talke
2. Raquel Castaño
3. S. Heidenreich
4. Ali Faraji-Rad
5. Min Zhao
6. Jordan J. Louviere
7. Mita Sujan
8. Ruth Stock
9. Shiri Melumad
10. Manish Kacker

Papers from Steve Hoeffler's perspective

Ordered by how strongly the researchers Steve Hoeffler trusts endorse each paper. Same corpus, a different order for every researcher.

1. CHAPTER TWENTY-SIX. Out of Control: Visceral Influences on Behavior
2. Process versus outcome thought focus and advertising.
3. Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
4. Temporal construal effects on abstract and concrete thinking: consequences for insight and creative cognition. (Journal of Personality and Social Psychology)
5. Predictions from uncertain categorizations.
6. Loss Aversion in Riskless Choice: A Reference-Dependent Model
7. Temporal construal and time-dependent changes in preference. (Journal of Personality and Social Psychology)
8. Deferring versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon
9. Entrenched Knowledge Structures and Consumer Response to New Products
10. Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focused Thoughts

Their papers

• Measuring Preferences for Really New Products (2003) — 554 citations
• Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation (2011) — 153 citations
• Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focused Thoughts (2007) — 175 citations
• How Social-Cause Marketing Affects Consumer Perceptions (2006) — 188 citations
• When Categorization Is Ambiguous: Factors That Facilitate the Use of a Multiple Category Inference Strategy (2005) — 106 citations