Size and Share of Customer Wallet

By Rex Yuxing Du, Wagner A. Kamakura, Carl F. Mela. 2007

138 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/46a8b01594d8b8dc992f9cf013675b0fbd1acf00

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Doug Walker
2. Jacqueline J. Kacen
3. James D. Hess

In Organizational Behavior and Human Resource Management

1. Doug Walker
2. Jacqueline J. Kacen
3. James D. Hess

Citations in the corpus

• Spontaneous selection: The influence of product and retailing factors on consumer impulse purchases (2012, methodology): “We imputed their price and whether they were on display and ready-to-use using established imputation methods (see Little and Rubin, 2002; Yuxing et al., 2007).”