Database Paper - The IRI Marketing Data Set
By Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela. Marketing science (Providence, R.I.), 2008
427 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/1fd799775cc90b4bf04424eb4d7352c10cd1ffb0
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Harikesh S. Nair
- Avi Goldfarb
- Pradeep Chintagunta
- Brett R. Gordon
- Francisco J. R. Ruiz
- David M. Blei
- Joseph Vavra
- Munseob Lee
In Strategy and Management
- Harikesh S. Nair
- Pradeep Chintagunta
- Brett R. Gordon
- Francisco J. R. Ruiz
- Joseph Vavra
- Munseob Lee
- David M. Blei
- Yang Li
Citations in the corpus
- Cost of Living Inequality During the Great Recession (2016, background): “The dataset is discussed in more detail in Bronnenberg et al. (2008)”
- Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing (2011, methodology): “4Note the recent access to the IRI academic database (Bronnenberg et al. 2008) and the new Nielsen data center initiative at the University of Chicago's Booth School of Business.”
- Handling Endogenous Regressors by Joint Estimation Using Copulas (2012, neutral): “However, unmeasured product characteristics, especially those determined at retail (e.g., shelf-space allocation, shelf 10 We obtained the data from the IRI marketing data set (Bronnenberg et al. 2008).”
- House Prices, Local Demand, and Retail Prices (2019, positive): “In column 1 of table 4, we repeat the empirical analysis from table 1 using a retail price index that excludes product categories classified as “perishable” or as “liquid” by Bronnenberg et al. (2008). Perishable products, such as milk, are more likely to be sourced locally while liquid products, su”
- Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis (2013, positive): “To examine this hypothesis, in Columns 1 and 2 of Table 7, we contrast above- and below-median share-of-wallet cate- gories, as reported in Column 3 of Table 1 (and derived from Bronnenberg, Kruger, and Mela 2008).”
- Exponential Family Embeddings (2016, methodology): “We analyze the IRI dataset 3 (Bronnenberg et al., 2008), which contains the purchases of anonymous households in chain grocery and drug stores.”