On the Origin and Distinctness of Skepticism toward Advertising

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The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust (2007, background): “Although reliable trait differences exist in ad skepticism, evidence shows that recent marketplace experiences can also temporarily influence such beliefs (Obermiller and Spangenberg 2000).”
Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust (2010, background): “For instance, Darke et al. (2008) found that advertising deception produced generalized suspicion in both student and non-student samples, and Obermiller and Spangenberg (2000) found ad skepticism in both student and non-student samples.”
The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising (2014, background): “This is in line with prior research (e.g., Obermiller and Spangenberg 2000).”
AD SKEPTICISM: The Consequences of Disbelief (2005, methodology): “Previous research (Obermiller and Spangenberg 1998, 2000) supports the proposition that consumers are socialized to be skeptical toward advertising, and the extent of their skepticism is a determinant of their responses to advertising.”
Stay Away From Me (2012, background): “It is argued that skepticism toward advertising is a stable characteristic of consumers that plays a role in responses to advertisements (Obermiller and Spangenberg 1998, 2000).”