Multimedia Effects on Processing and Perception of Online News: A Study of Picture, Audio, and Video Downloads

By K. Mayer. 2000

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Effects of media formats on emotions and impulse buying intent (2003, background): “Other studies focusing on media effects have tried to assess the environment by measuring the visual and verbal intensity of advertisements and other media (Childers et al., 1985; Brians and Wattenberg, 1996; Bezjian-Avery et al., 1998; Chau et al., 2000; Sundar, 2000).”
Explicating Web Site Interactivity (2003, background): “Sundar et al.’s (1998) study found that Web site interactivity affected affinity toward a political candidate only if a participant had little or no prior interest in politics.”
The Web and its Journalisms: Considering the Consequences of Different Types of Newsmedia Online (2003, background): “Online news reception research by Shyam Sundar (2000) reveals that the more interactive opportunities websites give to users, the more involved the users will feel about the website.”
Mapping Visual Studies in Communication (2004, background): “These studies take up contradictions: verbal versus visual communication in television news magazines (Stein, 2001), form versus comprehension on websites (Klijn, 2003) or television (Sundar, 2000), and message design features versus target audiences for health campaigns (Morgan et al.”