Effects of media formats on emotions and impulse buying intent

By Thomas Adelaar, Susan Chang, Karen M. Lancendorfer, Byoungkwan Lee, Mariko Morimoto. Journal of Information and Technology, 2003

341 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/fc83a92013be087cb4dd85415716c3bea3357aaf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Christy M. K. Cheung
  2. Zach W. Y. Lee
  3. Tommy K. H. Chan
  4. S. Erdem
  5. Ceyda Aysuna Türkyılmaz
  6. Aypar Uslu
  7. Veena Parboteeah
  8. J. Valacich

In Organizational Behavior and Human Resource Management

  1. S. Maria
  2. S. Erdem
  3. D. Darma
  4. Tommy Pusriadi
  5. Ceyda Aysuna Türkyılmaz
  6. Y. P. Hakim
  7. Aypar Uslu
  8. John D. Wells

Citations in the corpus