Consumers' Protection of Online Privacy and Identity

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Reducing online privacy risk to facilitate e‐service adoption: the influence of perceived ease of use and corporate credibility (2010, background): “While privacy risk in an online setting has been studied from a variety of perspectives including legal and regulatory issues (e.g., Caudill and Murphy, 2000; Milne et al., 2004; Miyazaki and Fernandez, 2000) and consumer risk perception (e.”
Consumers’ Attitudes Toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods (2006, background): “From the perspective of consumer privacy, intrusion can be defined as invading an individual's solitude, including intrusion of one's private affairs (Sipior and Ward 1995; Teeter and Loving 2001).”
The Centrality of Awareness in the Formation of User Behavioral Intention toward Protective Information Technologies (2007, unknown): “Consumers continue to use their home PCs for sensitive, online transactions without adequately protecting themselves from potential cyber-crimes (Baig, 2004; Milne et al., 2004).”
Internet Users' Information Privacy-Protective Responses: A Taxonomy and a Nomological Model (2008, background): “For instance, they are likely to remove personal information from the databases of online companies in response to threats associated with misuse of their personal information (Milne et al. 2004).”