Consumers’ Attitudes Toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods

By Mariko Morimoto, Susan Chang. 2006

179 citations recorded by the source corpus.

Subfields: Information Systems, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9058c9557f86e38f1473c6e5fff3aa8a9627640a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems

1. Bartosz W. Wojdynski

In Marketing

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. Tae Hyun Baek
4. Mariko Morimoto
5. Seunghyun Kim
6. Seounmi Youn

In Sociology and Political Science

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. Tae Hyun Baek
4. Mariko Morimoto
5. Seounmi Youn
6. Seunghyun Kim

Citations in the corpus

• The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “…and Brehm 2006); When they encounter advertisements commingled with sought content in a way that violates their expectations (e.g. direct mail (Morimoto and Chang 2006); movie theater commercials (Phillips and Noble 2007), consumers respond with more negative perceptions of the advertisement…”
• Stay Away From Me (2012, background): “…Chang 2006); (2) direct mail (any unsolicited postal mail piece in which companies have the intent of selling products or services to consumers) (Morimoto and Chang 2006); (3) telemarketing calls initiated by marketers for sending commercial messages to consumers with regard to outbound calls;…”