K. Swani

Sociology and Political Science · 2017–2020

A researcher in the Science corpus: 4 papers; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom K. Swani trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Jonah A. Berger
  2. Claude E. Shannon
  3. M. Yadav
  4. Vinay Kumar
  5. Mitchell J. Lovett
  6. A. Alexandrov
  7. Paul A. Pavlou
  8. Lauren I. Labrecque
  9. Katherine L. Milkman
  10. H. Bansal

Who trusts K. Swani overall

  1. Lauren I. Labrecque
  2. Ali Abdallah Alalwan

Papers from K. Swani's perspective

Ordered by how strongly the researchers K. Swani trusts endorse each paper. Same corpus, a different order for every researcher.

  1. On Brands and Word of Mouth
  2. Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
  3. Who “Likes” You … and Why? A Typology of Facebook Fans (Journal of Advertising Research)
  4. Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For
  5. Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
  6. Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies (Journal of the Academy of Marketing Science)
  7. What Makes Online Content Viral?
  8. The Strength of Weak Ties
  9. What Drives Immediate and Ongoing Word of Mouth?
  10. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

Their papers