Vikas Kumar

Marketing · with Venkatesan · 2006–2011

A researcher in the Science corpus: 3 papers; trusts 7 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom Vikas Kumar trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Sunil Gupta
  2. Peter C. Verhoef
  3. Peter S. Fader
  4. V. Zeithaml
  5. Donald R. Lehmann
  6. W. Reinartz
  7. R. Venkatesan
  8. Bruce G. S. Hardie
  9. V. Kumar
  10. Jay B. Barney

Who trusts Vikas Kumar overall

  1. Vinay Kumar
  2. Saeed Najafi-Tavani
  3. Yong-Ki Lee
  4. Hossein Sharifi

Papers from Vikas Kumar's perspective

Ordered by how strongly the researchers Vikas Kumar trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  2. Customer Equity: Building and Managing Relationships as Valuable Assets
  3. Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model
  4. Customers as assets
  5. Market-driven versus driving markets
  6. Service quality, profitability, and the economic worth of customers: What we know and what we need to learn
  7. Emerging trends in retail pricing practice: implications for research
  8. The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
  9. The Risk-Based View of Trust: A Conceptual Framework
  10. The impact of satisfaction and payment equity on cross-buying: A dynamic model for a multi-service provider

Their papers