Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions

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Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities (2019, background): “Tie strength is relevant in various information-sharing contexts; it refers to both the frequency of communication and the importance attached to the relations (Baker, Donthu, and Kumar 2016; Brown and Reingen 1987; Risselada, Verhoef, and Bijmolt 2014).”
App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings? (2018, result): “The trustworthiness of face-to-face WOM depends on the strength of ties between the giver and the receiver, such that family and close friends are trusted more than casual acquaintances (Brown andReingen 1987;Zhang, Feick, andMittal 2014).”
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019, background): “…or intend to share news articles (e.g., Berger and Milkman 2012), tweets (Stieglitz and Dang-Xuan 2013), stories (Berger and Milkman 2012), WOM (Baker, Donthu, and Kumar 2016; Dubois, Bonezzi, and Angelis 2016; Lovett, Peres, and Shachar 2013), or other noncommercial content may not generalize…”