V. Kumar

Marketing · with Reinartz · 2002–2017

A researcher in the Science corpus: 7 papers; trusts 21 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 47 citations into it; #2,496 of 6,289 by trust here, #901 by citations
• Organizational Behavior and Human Resource Management — 34 citations into it; #3,851 of 8,741 by trust here, #2,130 by citations
• Strategy and Management — 22 citations into it
• Accounting — 17 citations into it
• Economics and Econometrics — 13 citations into it
• Sociology and Political Science — 13 citations into it
• Management Information Systems — 8 citations into it
• Finance — 6 citations into it

Whom V. Kumar trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Roberta Minazzi
2. Iis P. Tussyadiah
3. R. Venkatesan
4. Othman Yong
5. Panos N. Patatoukas
6. Vicente Cunat Martinez
7. Arun Sundararajan
8. Jacquelyn S. Thomas
9. Mareike Möhlmann
10. R. Belk

Who trusts V. Kumar overall

1. Julián Villanueva
2. Jaap E. Wieringa
3. Vinay Kumar
4. Thorsten Wiesel
5. Peter C. Verhoef
6. R. Venkatesan
7. Dominique M. Hanssens
8. Jochen Wirtz
9. Sunil Gupta
10. Bernd Skiera

Papers from V. Kumar's perspective

Ordered by how strongly the researchers V. Kumar trusts endorse each paper. Same corpus, a different order for every researcher.

1. The mismanagement of customer loyalty. (Harvard Business Review)
2. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
3. Access-Based Consumption: The Case of Car Sharing
4. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
5. The allocation of promotion budget to maximize customer equity
6. Econometric Analysis of Cross Section and Panel Data
7. Market-driven versus driving markets
8. Sample selection bias as a specification error
9. CREATING SHAREHOLDER VALUE
10. Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again

Their papers

• A strategic framework for a profitable business model in the sharing economy (2017) — 407 citations
• Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes (2017) — 143 citations
• Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment (2015) — 164 citations
• Customer Relationship Management: A Databased Approach (2005) — 300 citations
• Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2005) — 782 citations
• Measuring Marketing Productivity: Current Knowledge and Future Directions (2004) — 1,114 citations
• The mismanagement of customer loyalty. (2002) — 897 citations