A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies
By Alain d'Astous, F. Chartier. 2000
359 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/efffd50738f323069a41c6fc30b109a9da54ad3e
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Lucian F. Dinu
- Laura M. Arpan
- David Roskos-Ewoldsen
- Moonhee Yang
- Christiana Schallhorn
- Sabrina Wynistorf
- Ralf Terlutter
- Johannes Knoll
In Organizational Behavior and Human Resource Management
- Christiana Schallhorn
- Sabrina Wynistorf
- David Roskos-Ewoldsen
- Moonhee Yang
- Ralf Terlutter
- Johannes Knoll
- Holger Schramm
- M. Capella
Citations in the corpus
- The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names (2006, background): “In television and movies, one of the goals of brand placements is to increase the audience's familiarity with the brand so that consumers are more likely to remember it (d'Astous and Chartier 2000).”
- The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013, background): “Supporting research suggests prominent brand placements out-perform subtle brand placements within a game, suggesting that a prominent placement can capture a player’s attention and aid in better brand recall (d’Astous and Chartier 2000; Lee and Faber 2007).”
- Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects (2015, positive): “For example, D’Astous and Chartier (2000) showed that recall, recognition, and attitudes towards placements are enhanced when a main character is performing during the period when the brand is visible (see Dens et al. 2013 for similar results).”
- The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior (2007, background): “Some of the advantages of brand placements practices include overcoming the problem of zapping because people are unlikely to change the channel or leave the room when a brand appears in a movie like they might for commercials (Avery & Ferraro 2000; d’Astous & Chartier, 2000).”