Media Priming: An Updated Synthesis

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Pornography and Sexist Attitudes Among Heterosexuals (2013, background): “…core presumptions by the media literature on affective engagement (Clore & Schnall, 2005; Ward, 2002) and priming effects (Hansen & Krygowski, 1994; Roskos-Ewoldson et al., 2009; Wright, 2011) that affective activation (herein sexual arousal) may serve as an important mediator of signiﬁcant…”
The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names (2006, background): “Law and Braun's findings suggest that placements may have primed the brands, which influenced later judgments (Roskos-Ewoldsen, Roskos-Ewoldsen , and Carpentier 2002; Yang 2004; Yang, Roskos-Ewoldsen, and Roskos-Ewoldsen 2004).”
Mass Media Effects on Youth Sexual Behavior Assessing the Claim for Causality (2011, background): “Frequent exposure may lead to long-term memory activation and scripts in long-term memory are typically highly or “chronically” accessible (Huesmann, 1998; Roskos-Ewoldsen et al., 2009).”
Mapping the road to fun: Natural video game controllers, presence, and game enjoyment (2011, background): “The value of having more mapped controllers might best be understood as a function of mental models, or cognitive representations of situations in real or imagined worlds, along with the entities and events within those situations and interrelationships between them (Roskos-Ewoldsen et al., 2009).”