The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

By L. Shrum. 2003

288 citations recorded by the source corpus.

Subfields: Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/df2d82add7224579b35fb0f3a38981a24a85fdba

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Citations in the corpus

“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017, background): “As a result, it becomes harder for consumers to discern commercial content from non-commercial content (Shrum 2012).”
Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment‐Education Messages (2008, background): “At its core, the E-ELM posits that when viewers are engaged in the dramatic elements of an entertainment program, they are in a state of less critical, more immersive engagement (Shrum, 2004).”
Advergames (2010, background): “Shrum, ed., Mahwah, NJ: Lawrence Erlbaum, 99–116. Cacioppo, John T., and Richard E. Petty (1979), “Effects of Message Repetition and Position on Cognitive Response, Recall and Persuasion,” Journal of Personality and Social Psychology, 37 (1), 79–109. Calder, Bobby J., and Brian Sternthal (1980), “Te”
Materialism: the good, the bad, and the ugly (2014, background): “Although correlational research may never be able to completely address causality issues, providing a more fully developed process model of the antecedents and consequences of materialism increases confidence in the validity of the proposed relations (Shrum & Lee, 2012).”
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2014, unknown): “Addressing the strength and duration of the persuasive effects of processing stories, recent contributions to the field (Green et al. 2004b; Green et al. 2008) propose a fundamental distinction between analytical and narrative persuasion.”
More than meets the eye (2007, background): “A plethora of studies call attention to the ways in which product placements influence viewers’ brand recall (e.g. Karrh et al. 2003; Brennan and Babin 2004; Law and Braun-LaTour 2004).”
Narrative, transportation and advertising (2015, background): “Previous work on brand placement within an audio/visual environment (e.g., television, gaming, film) suggests that placement prominence affects memory positively (Law and Braun 2004; Lee and Faber 2007; Yang and Roskos-Ewoldsen 2007).”