Justin P. Johnson

Marketing · with Myatt · 2006–2017

A researcher in the Science corpus: 3 papers; trusts 9 researchers and is trusted by 17 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 19 citations into it; #954 of 6,289 by trust here, #2,815 by citations
• Strategy and Management — 12 citations into it; #2,034 of 10,874 by trust here, #5,089 by citations
• Economics and Econometrics — 11 citations into it; #6,291 of 23,481 by trust here, #17,346 by citations
• Management Science and Operations Research — 10 citations into it; #8,977 of 11,946 by trust here, #6,024 by citations

Whom Justin P. Johnson trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Curtis R. Taylor
2. K. Sudhir
3. Andrei Hagiu
4. K. Lancaster
5. François Bourguignon
6. Gérard P. Cachon
7. Mark Bagnoli
8. Daniel A. Ackerberg
9. K. Bagwell
10. Harish Krishnan

Who trusts Justin P. Johnson overall

1. Marieke L. Fransen
2. K. Bagwell
3. Zahra Seyedghorban
4. Peeter W. J. Verlegh
5. Monic Sun
6. Andrei Hagiu
7. Yushi Tsunoda
8. Avi Goldfarb
9. Catherine E. Tucker
10. Amna Kirmani

Papers from Justin P. Johnson's perspective

Ordered by how strongly the researchers Justin P. Johnson trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer Privacy and the Market for Customer Information
2. REVENUE SHARING AND VERTICAL CONTROL IN THE VIDEO RENTAL INDUSTRY
3. Advertising as information
4. Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (Management Sciences)
5. Coordinating Contracts for Decentralized Supply Chains with Retailer Promotional Effort (Management Sciences)
6. A New Approach to Consumer Theory
7. Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
8. Rules for Ordering Uncertain Prospects
9. On the Measurement of Inequality
10. Equivalent Comparisons of Experiments

Their papers

• On the Simple Economics of Advertising, Marketing, and Product Design (2006) — 539 citations
• The Agency Model and MFN Clauses (2017) — 184 citations
• Targeted Advertising and Advertising Avoidance (2011) — 279 citations