Zahra Seyedghorban

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Zahra Seyedghorban trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Justin P. Johnson
  2. P. Homer
  3. J. Hunter
  4. Steven M. Edwards
  5. Sally J. McMillan
  6. Jiewen Hong
  7. Hao Li
  8. Tae Hyun Baek

Papers from Zahra Seyedghorban's perspective

Ordered by how strongly the researchers Zahra Seyedghorban trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
  2. Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
  3. AD SKEPTICISM: The Consequences of Disbelief
  4. RELATIONSHIPS AMONG AD-INDUCED AFFECT, BELIEFS, AND ATTITUDES: Another Look
  5. Stay Away From Me
  6. The Desperate Need for Replications
  7. Targeted Advertising and Advertising Avoidance
  8. A Mathematical Theory of Communication
  9. The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
  10. Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements

Their papers