Targeted Advertising and Advertising Avoidance

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Online advertising and privacy (2014, unknown): “(5)In particular, we rule out situations in which an increase in θi corresponds to a rotation of the demand function with an interior rotation point (see Johnson and Myatt (2006))”
Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension (2016, background): “As a result, Internet users are increasingly using blocking and filtering tools, as well as subscribing to do-not-mail registers, to avoid online ads (Johnson 2013).”
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them (2015, methodology): “In fact, consumers can employ the modern methods of physical avoidance, such as blocking online ads, filtering email, or subscribing to ‘do not email’, ‘do not call’ or ‘do not track’ programs (Johnson 2013).”
Privacy and personal data collection with information externalities (2019, unknown): “(7)For reviews with broader perspectives, we find Lane et al. (2014) and Smith, Dinev, and Xu (2011) very helpful.”