Timothy B. Heath

Marketing · 1995–2016

A researcher in the Science corpus: 4 papers; trusts 3 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 36 citations into it
• Organizational Behavior and Human Resource Management — 16 citations into it

Whom Timothy B. Heath trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Rohini Ahluwalia
2. Michaela Draganska
3. Jonah A. Berger

Who trusts Timothy B. Heath overall

1. Mariola Palazon

Papers from Timothy B. Heath's perspective

Ordered by how strongly the researchers Timothy B. Heath trusts endorse each paper. Same corpus, a different order for every researcher.

1. Product‐Line Length as a Competitive Tool
2. The Influence of Product Variety on Brand Perception and Choice
3. How Far Can a Brand Stretch? Understanding the Role of Self-Construal
4. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
5. The Construction of Preference: When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?
6. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
7. When Good Brands Do Bad
8. The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
9. The psychology of interpersonal relations
10. The Effect of Product Assortment Changes on Customer Retention

Their papers

• You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility (2016) — 108 citations
• The Asymmetric Effects of Extending Brands to Lower and Higher Quality (2011) — 95 citations
• The differential processing of price in gains and losses: the effects of frame and need for cognition (2000) — 103 citations
• Timothy. (1995)