The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data

By Robert Clark, Ulrich Doraszelski, Michaela Draganska, C. Clark. 2009

176 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/371393eefc86c0479152db4cf56823c58b606fe8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Avi Goldfarb
2. Catherine E. Tucker

In Marketing

1. Catherine E. Tucker
2. Avi Goldfarb
3. Kathleen T. Li
4. P. K. Kannan
5. Hongshuang Li
6. Alessandro Acquisti
7. Joon Ho Lim
8. Rishika Rishika

Citations in the corpus

• Advertising Bans and the Substitutability of Online and Offline Advertising (2011, background): “Survey-based measures offer the advantages of having a large number of respondents and being able to be collected consistently at different locations and times (Clark, Doraszelski, and Draganska 2009).”
• Online Display Advertising: Targeting and Obtrusiveness (2011, background): “Therefore, like the Clark et al. (2009) study of offline advertising, we can draw very general conclusions about online display advertising.”
• The Impact of Brand Quality on Shareholder Wealth (2011, unknown): “Indeed, a recent study finds that advertising has a significant impact on brand awareness, but not on brand quality (Clark, Doraszelski, and Draganska 2009).”