Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis

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Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness (2015, background): “Draganska and Jain (2006) show that retailers strategically do not charge higher prices for different product flavors, because doing so increases the elasticity of demand, due to the perceived price unfairness.”
The effect of customer value and power structure on retail supply chain product choice and pricing decisions (2017, background): “In respond to an increasingly fierce market competition and meet diverse customer demand, the production and sale substitutable products have become a common behaviour of manufacturers and retailers (Draganska and Jain, 2006).”
Beyond plain vanilla: Modeling joint product assortment and pricing decisions (2008, background): “p bt denotes the price charged by firm b in market t. Note that prices for all flavors within a brand are the same, as is typical in product categories such as ice cream (Shankar and Bolton 2004; Draganska and Jain 2006 ).”