Vikas Kumar

Marketing · with Aksoy · 2009–2012

A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom Vikas Kumar trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Peter C. Verhoef
  2. Greg C. G. Wei
  3. R. Venkatesan
  4. W. Reinartz
  5. John E. Hogan
  6. Sunil Gupta
  7. V. Kumar
  8. V. Zeithaml
  9. Katherine N. Lemon
  10. Martin A. Tanner

Who trusts Vikas Kumar overall

  1. Vinay Kumar
  2. Linda D. Hollebeek
  3. Ashwin Malshe
  4. Manoj K. Agarwal

Papers from Vikas Kumar's perspective

Ordered by how strongly the researchers Vikas Kumar trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The mismanagement of customer loyalty. (Harvard Business Review)
  2. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
  3. Customer Relationship Management: A Databased Approach
  4. Customer Equity: Building and Managing Relationships as Valuable Assets
  5. Customer Metrics and Their Impact on Financial Performance
  6. The allocation of promotion budget to maximize customer equity
  7. The Role of Hubs in the Adoption Process
  8. A Longitudinal Examination of Net Promoter and Firm Revenue Growth
  9. Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness (Journal of Advertising Research)
  10. Multichannel Shopping: Causes and Consequences

Their papers