The Role of Firm Resources in Returns to Market Deployment

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How researchers see this paper

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Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction (2005, unknown): “This study also has implications for research on the resource-based view of the firm (Slotegraaf et al. 2003).”
Performance Implications of Firm Resource Interactions in the Acquisition of R&D-Intensive Firms (2008, background): “Firms with brand recognition , for example, have the potential for reputation spillovers that can be applied to other products or markets (Teece 1986, Wernerfelt 1988) without diminishing the underlying value of a firm's brand (Peteraf 1993, Slotegraaf et al. 2003).”
Antecedents and consequences of marketing dynamic capabilities in international joint ventures (2009, background): “Furthermore, by connecting and engaging different functions into these processes, product development management, customer relationship management, and supply chain management processes not only allocate resources to functions, regions, and products but also deploy them in specific actions in respon”
The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective (2014, background): “Using sales as an output for marketing activity is also supported in the marketing literature (Kotabe et al., 2002; Slotegraff et al., 2003).”