Customer Equity: An Integral Part of Financial Reporting
By Thorsten Wiesel, Bernd Skiera, Julián Villanueva. 2008
158 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/3ec1ab0068790f7b1aba79b731dfcd46fe46db73
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Marko Sarstedt
- Manfred Schwaiger
- Bernd Skiera
- Sebastian Scharf
- Christophe Van den Bulte
- Sascha Raithel
- Christian M. Ringle
- Jörg Henseler
In Organizational Behavior and Human Resource Management
- Manfred Schwaiger
- Bernd Skiera
- Sebastian Scharf
- Christophe Van den Bulte
- Marko Sarstedt
- Sascha Raithel
- Christian M. Ringle
- Jörg Henseler
Citations in the corpus
- Customer Satisfaction and Stock Returns Risk (2009, unknown): “This suggests that perhaps firms should report customer satisfaction in their annual reports and in communications to financial analysts (e.g., Wiesel, Skiera, and Villanueva 2008).”
- On the value relevance of customer satisfaction. Multiple drivers and multiple markets (2012, background): “However, to make sure such metrics are comparable between annual reports, an international standard needs to be established in terms of operationalization, sampling procedure (e.g., making use of representative end-customer samples in key markets), metric scaling and representation standards (Hult e”
- Referral Programs and Customer Value. (2011, background): “…the value of the customers they bring in. Additional insights come from investigating differences between referred and non-referred customers in contribution margins and retention rates, the two main components of customer value (e.g., Gupta and Zeithaml 2006; Wiesel, Skiera, and Villanueva 2008).”