Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms

By Martin Spann, Bernd Skiera, B. Schäfers. 2004

139 citations recorded by the source corpus.

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Single-leader multi-follower games for the regulation of two-sided Mobility-as-a-Service markets (2021, background): “Thus we propose a name-your-own-price (NYOP) auction-based mechanism, where the user determines the price by submitting a bid and the auctioneer can either accept or reject the user by comparing with an internal threshold price which is invisible for users (Spann et al. 2004).”
Pay what you Want: A New Participative Pricing Mechanism (2009, background): “Finally, participative pricing mechanisms can provide useful information about consumers, such as their willingness to pay (Spann, Skiera, and Schaefers 2004).”
A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2017, methodology): “Another approach to estimate WTP with an auction-like procedure is the so-called reverse-pricing or name-your-own-price mechanism (e.g., Chernev, 2003; and Spann et al., 2004).”
Partial-Repeat-Bidding in the Name-Your-Own-Price Channel (2004, background): “…issues such as calculating the transaction costs of bidding (Hann and Terwiesch 2003), examining whether consumers’ bids follow rational patterns (Spann et al. 2004), and studying consumers’ attitudes toward “naming” one’s price rather than “selecting” a price from a set of alternatives…”