Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

By Yubo Chen, Jinhong Xie. Management Sciences, 2004

1,872 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c23c263bedb8662ebc404f4e4a6b8c86a1acdef5

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Citations in the corpus

Retail forecasting: Research and practice (2019, neutral): “Since such reviews are a voluntary expression of consumers’ experiences and beliefs about the quality of products and services, consumers rely on online product reviews when making their own purchasing decisions (Chen and Xie, 2008; Zhao, Yang, Narayan, and Zhao, 2013).”
Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations (2011, neutral): “Recent advances in information technology and the rapid development of the Internet are creating increasing opportunities for consumers to access various kinds of recommendations provided by their peers, such as online consumer reviews (Chen and Xie 2008; Chen, Wang, and Xie 2010).”
The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation (2010, neutral): “Conceptually, these types of third-party information (Chen and Xie 2005) differ from movie advertising in two important ways.”
Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014, neutral): “Online consumer reviews, a type of product information created by users based on personal usage experience, can be strongly affected by users’ personal preferences and their usage situations (Chen & Xie, 2008).”
Social Media and Firm Equity Value (2013, neutral): “With the popularity of social media and its accompanying user-generated content, online word-of-mouth (WOM) such as consumer review ratings and blogs can be a prominent source of new information for investors regarding ﬁrm future performance prospects (Chen and Xie 2008, Gu et al. 2012).”
Online Consumer Review Factors Affecting Offline Hotel Popularity: Evidence from Tripadvisor (2016, neutral): “Hence, the review quality can be assimilated and used as a proxy of quality as perceived by previous customers (Chen & Xie, 2008; Jiang & Chen, 2007).”
The signaling effect of management response in engaging customers: A study of the hotel industry (2017, neutral): “The proliferation of review platforms onwhich consumers share opinions on products has connected consumers effectively (Chen & Xie, 2008).”
Deriving the Pricing Power of Product Features by Mining Consumer Reviews (2011, neutral): “The rapid growth of the number of consumer reviews on the Web gave birth to several interesting opinion mining problems.”
What drives purchase intention for paid mobile apps? - An expectation confirmation model with perceived value (2015, neutral): “First, in emerging markets, user reviews plays an increasingly important role in user purchase decisions (Chen and Xie 2008).”
Is This Review Believable? A Study of Factors Affecting the Credibility of Online Consumer Reviews from an ELM Perspective (2012, neutral): “For online review websites such as Epinions.com, customer reviews generate incomebecause they are a form of advertising and because the websites have the opportunity to license review content to other companies for various marketing purposes (Chen & Xie, 2008).”
First Step in Social Media: Measuring the Influence of Online Management Responses on Customer Satisfaction (2014, neutral): “…impacts on consumer purchase decisions (Chevalier and Mayzlin 2006, Duan et al. 2008, Forman et al. 2008, Hu et al. 2008, Zhu and Zhang 2010), and they have increasingly been viewed as a new element in the marketing communications mix (Chen and Xie 2008, Chen et al. 2004, Dellarocus et al. 2007).”