Bodo Lang

Marketing · 2001–2014

A researcher in the Science corpus: 4 papers; trusts 20 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

Whom Bodo Lang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Jonah A. Berger
  2. Y. Yu
  3. Arnaud De Bruyn
  4. C. Derbaix
  5. Celso Augusto de Matos
  6. Matthew J. Salganik
  7. Yubo Chen
  8. Pradeep Chintagunta
  9. Tom J Brown
  10. Katherine L. Milkman

Who trusts Bodo Lang overall

  1. Heesup Han
  2. Vuong Minh Ngo
  3. Jinsoo Hwang
  4. Kisang Ryu
  5. H. Nguyen
  6. Gobinda Roy

Papers from Bodo Lang's perspective

Ordered by how strongly the researchers Bodo Lang trusts endorse each paper. Same corpus, a different order for every researcher.

  1. What Makes Online Content Viral?
  2. Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
  3. Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market
  4. Inducing word-of-mouth by eliciting surprise ? a pilot investigation
  5. A multi-stage model of word-of-mouth influence through viral marketing
  6. The Strength of Weak Ties
  7. The efficient assessment of need for cognition.
  8. Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (Journal of Advertising Research)
  9. Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning
  10. The relative incidence of positive and negative word of mouth: A multi-category study

Their papers