The Anatomy of Buzz

By E. Rosen. 2000

105 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Network Effects and Competition: An Empirical Analysis of the Home Video Game Industry (2003, unknown): “…likely to be more effective as the network size increases (i.e., β 1 i ≥ 0 or ﬁrms with a large network can maintain their demand with less advertising expenditures due to scale efﬁciencies associated with a larger ‘buzz factor’ around the expected increase in complementary products; Rosen, 2000).”
The Firm's Management of Social Interactions (2005, background): “While the popular press has discussed this - Gladwell's (2000) "connectors," Rosen's (2000) "network hubs" - the marketing literature has been relatively silent about these factors.”
Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry (2011, background): “The rapid growth of these social, e-media sites have in part shifted power to consumer communities – at least in terms of market information (Rosen 2000).”
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009, background): “Rosen (2000), for example, draws a distinction between “expert hubs” and “network hubs.””
Sales and sincerity: The role of relational framing in word-of-mouth marketing (2008, background): “Sales and sincerity: Buzz marketing has become an increasingly popular marketing tactic, in which the focus is on stimulating word-of-mouth by (financially) rewarding the referring customer (Rosen, 2000).”