Dina Mayzlin

Marketing · 2004–2014

A researcher in the Science corpus: 6 papers; trusts 16 researchers and is trusted by 108 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 34 citations into it; #64 of 6,289 by trust here, #54 by citations
• Management Science and Operations Research — 24 citations into it; #1,490 of 11,946 by trust here, #1,440 by citations
• Sociology and Political Science — 22 citations into it; #303 of 22,756 by trust here, #286 by citations
• Economics and Econometrics — 20 citations into it
• Strategy and Management — 11 citations into it
• Statistical and Nonlinear Physics — 6 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it; #2,041 of 8,741 by trust here, #1,531 by citations

Whom Dina Mayzlin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Aviv Nevo
2. Mark S. Granovetter
3. Daniel A. Ackerberg
4. Abhijit Banerjee
5. Xinxin Li
6. Anita Elberse
7. Robert Kozinets
8. Roger W. Johnson
9. Steven T. Berry
10. Nan Hu

Who trusts Dina Mayzlin overall

1. Monic Sun
2. Anubhav A. Mishra
3. Jonah A. Berger
4. David Godes
5. Sinan Aral
6. Xueming Luo
7. Yang Wang
8. S. Satish
9. Davide Proserpio
10. Chrysanthos Dellarocas

Papers from Dina Mayzlin's perspective

Ordered by how strongly the researchers Dina Mayzlin trusts endorse each paper. Same corpus, a different order for every researcher.

1. Measuring Market Power in the Ready-to-Eat Cereal Industry
2. Promotional Chat on the Internet
3. Using Online Conversations to Study Word-of-Mouth Communication
4. A Simple Model of Herd Behavior
5. The Strength of Weak Ties
6. Automobile Prices in Market Equilibrium
7. Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
8. Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
9. Self-Selection and Information Role of Online Product Reviews
10. Discrete Choice with Social Interactions

Their papers

• Using Online Conversations to Study Word-of-Mouth Communication (2004) — 2,842 citations
• The Firm's Management of Social Interactions (2005) — 652 citations
• Promotional Chat on the Internet (2006) — 648 citations
• Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009) — 899 citations
• Promotional Reviews: An Empirical Investigation of Online Review Manipulation (2014) — 908 citations
• Forecasting Marketing-Mix Responsiveness for New Products (2010) — 153 citations