The Firm's Management of Social Interactions

By David Godes, Dina Mayzlin, Yubo Chen, Sanjiv Ranjan Das, Chrysanthos Dellarocas, Bruce E. Pfeiffer, Barak Libai, Subrata Sen, M. Shi, Peeter W. J. Verlegh. 2005

652 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ac0b260b3f2a510592fe87d0b280dbb64e033a76

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Citations in the corpus

Examining the influence of online reviews on consumers' decision-making: A heuristic-systematic model (2014, background): “[33] indicated, firms may get involved with the phenomenon of online reviews through four stages: observer, moderator, mediator, and participant.”
When Giving Money Does Not Work: The Differential Effects of Monetary Versus In-Kind Rewards in Referral Reward Programs (2014, neutral): “Numerous academic studies corroborate the effectiveness of WOM for gaining new customers (Godes et al., 2005; Wangenheim & Bayón, 2007).”
Organizing for Innovation in the Digitized World (2012, background): “…1977), the contagious spread of ideas in a social network context has gained increasing interest across different fields, including the spread of obesity (Christakis and Fowler 2009), viral marketing (Godes et al. 2005, Ho and Dempsey 2010), and diffusion of digital content (Susarla et al. 2011).”
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009, background): “That is, rather than hoping that satisfied customers would tell people about their products, these firms took actions to increase the number of conversations that were taking place.”
Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism (2016, background): “Especially the connection of consumers through a variety of social media (e.g., social networking sites, virtual communities, blogs) has fueled this development by enabling a wider and easier dissemination of public endorsements (e.g., Chu and Kim 2011; Godes et al. 2005; Libai et al. 2010).”
Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of "green" products (2012, background): “more than simple appearances of being “green” (Godes et al., 2005).”
Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010, background): “Modelers typically choose one of the two approaches, although they had been combined when two C2C mechanisms (verbal WOM and network effects) were modeled together (Goldenberg, Libai, and Muller 2010).”
Electronic word of mouth: The effects of incentives on e‐referrals by senders and receivers (2013, background): “Underpinning the importance of WOM is the declining role that advertising plays in influencing consumer decisions (Godes et al., 2005).”
Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations (2011, background): “Not only does the increasingly easy access to others’ recommendations help consumers make more informed decisions, but it also creates increasing opportunities for companies to initiate and manage consumer social interactions effectively (Godes et al. 2005).”