Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability

By Devon DelVecchio. 2000

173 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/1da7ed24a131233427e7e5653a994d3b98684600

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Els Breugelmans
2. Ian Phau
3. Chris Marchegiani

In Marketing

1. Lien Lamey
2. Kristina Melis
3. Katia Campo
4. Els Breugelmans
5. Ian Phau
6. Chris Marchegiani
7. Long‐Yi Lin

In Organizational Behavior and Human Resource Management

1. Katia Campo
2. Kristina Melis
3. Lien Lamey
4. Els Breugelmans
5. Ian Phau
6. Chris Marchegiani
7. Long‐Yi Lin

Citations in the corpus

• The value of historical nostalgia for marketing management (2011, background): “Students are also shown to be representative of general consumers (DelVecchio, 2000; Yavas, 1994).”
• The impact of the multi-channel retail mix on online store choice: : Does online experience matter? (2015, background): “…a positive attitude to/preference for a familiar alternative to a new or less familiar alternative that is introduced under the same (brand) name can depend on the similarity or fit between the familiar and new alternative (e.g., DelVecchio 2000; Bottomley & Holden 2001; Völckner & Sattler 2006).”