How Does Assortment Affect Grocery Store Choice?

By Richard A. Briesch, Pradeep Chintagunta, Edward J. Fox. 2009

373 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/67c53145b840979412570b6d134cf58e556387e0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Katia Campo
2. Kristina Melis
3. Lien Lamey
4. Els Breugelmans

In Marketing

1. Lien Lamey
2. Kristina Melis
3. Katia Campo
4. Els Breugelmans

Citations in the corpus

• The impact of the multi-channel retail mix on online store choice: : Does online experience matter? (2015, methodology): “However, whereas physical distance plays a dominant role in the choice of an offline store (Briesch et al. 2009), it is less relevant for online store choice decisions (Brynjolfsson & Smith 2000), especially when online stores only offer the home-delivery service (as is the case in our empirical stu”
• Retailer Pricing and Competitive Effects (2009, neutral): “Finally, Briesch, Chintagunta, and Fox (2009) provide a comprehensive study of the impact that location, price, assortment, and feature advertising have on store choice.”