Niclas Öhman

Marketing · 2003–2008

A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 12 citations into it; #5,631 of 6,289 by trust here, #4,183 by citations

Whom Niclas Öhman trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Barbara J. Phillips
2. Magnus Söderlund

Who trusts Niclas Öhman overall

1. Magnus Söderlund

Papers from Niclas Öhman's perspective

Ordered by how strongly the researchers Niclas Öhman trusts endorse each paper. Same corpus, a different order for every researcher.

1. Implications of loyalty program membership and service experiences for customer retention and value
2. Whither Services Marketing?
3. Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
4. Behavioral Intentions in Satisfaction Research Revisited
5. The Subtlety of Emotions
6. The Folk Concept of Intentionality
7. The Impact of Verbal Anchoring on Consumer Response to Image Ads
8. Metaphors We Live by
9. The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999
10. The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions

Their papers

• Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence (2008) — 148 citations
• Assessing behavior before it becomes behavior (2005) — 102 citations
• Behavioral Intentions in Satisfaction Research Revisited (2003) — 123 citations