Rebecca Pera

Marketing · 2016–2019

A researcher in the Science corpus: 3 papers; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Rebecca Pera trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Stephen Louis Vargo
  2. Robert Kozinets
  3. Kathleen M. Eisenhardt
  4. Carol M. Megehee
  5. Robert F. Lusch
  6. Melanie C. Green
  7. Arch G. Woodside
  8. Daniel A. Guttentag
  9. Jennifer Edson Escalas
  10. J. Bryson

Who trusts Rebecca Pera overall

  1. Graziano Abrate
  2. Asunción Hernández-Fernández
  3. G. Viglia
  4. Kevin Kam Fung So

Papers from Rebecca Pera's perspective

Ordered by how strongly the researchers Rebecca Pera trusts endorse each paper. Same corpus, a different order for every researcher.

  1. It's all B2B…and beyond: Toward a systems perspective of the market
  2. Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector
  3. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
  4. Narratives and Cancer Communication
  5. Service-dominant logic: continuing the evolution
  6. In the Mind's Eye Transportation-Imagery Model of Narrative Persuasion
  7. The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
  8. Sharing economy and prospects in tourism research
  9. Using theory to design effective health behavior interventions.
  10. IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion

Their papers