Exploring How Video Digital Storytelling Builds Relationship Experiences

By Rebecca Pera, G. Viglia. 2016

159 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/683127a512b8fa8ede99930a9b7996dc03d3b98c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. G. Viglia
2. Graziano Abrate
3. Asunción Hernández-Fernández
4. M. Lewis

In Sociology and Political Science

1. G. Viglia
2. Asunción Hernández-Fernández
3. Cheng Luo
4. Fang Qin
5. M. Lewis
6. Min Zhang
7. G. Alan Wang
8. Graziano Abrate

Citations in the corpus

• The impact of live video streaming on online purchase intention (2020, background): “Within the social media realm, digital storytelling enables emotional relationships to build (Pera & Viglia, 2016).”
• Personal or Product Reputation? Optimizing Revenues in the Sharing Economy (2019, background): “Creating a virtual attachment to potential buyers can in fact favor a relationship connection with the host before the actual experience (Pera and Viglia 2016).”
• Brand authenticity leads to perceived value and brand trust (2019, background): “For this purpose, it could be useful considers the value of using three approaches to assess brand knowledge: free association technique, storytelling and collage-creation (Pera and Viglia, 2016).”