Brand authentication: creating and maintaining brand auras

By N. Alexander. 2009

217 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0235d9a0749862464bc4a35e6176fae8c1eba485

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. P. Valette-Florence
2. Asunción Hernández-Fernández
3. Rong Huang
4. B. Hou
5. M. Lewis
6. Qian Chen
7. F. Farrelly
8. M. Beverland

In Sociology and Political Science

1. P. Valette-Florence
2. Asunción Hernández-Fernández
3. Rong Huang
4. B. Hou
5. M. Lewis
6. Qian Chen

In Strategy and Management

1. Asunción Hernández-Fernández
2. M. Lewis
3. M. Beverland

Citations in the corpus

• Cognitive outcomes of brand heritage: A signaling perspective (2018, background): “Existing research suggests that perception of heritage is likely to infer expertise and legitimacy (Hudson and Balmer, 2013), perceived authenticity (Alexander, 2009; Beverland, 2006; Leigh et al., 2006; Napoli et al., 2014; Spiggle et al., 2012), brand trust (Blombäck and Brunninge, 2009; Rose et…”
• Brand Personality in Sport: Dimension Analysis and General Scale Development (2010, unknown): “Specifically, the notions of authenticity (Alexander, 2008), inspiration (Motion, Leitch, & Brodie, 2003), and service-orientation (Gronroos, 1989) have been discussed when defining other constructs.”
• Perceived authenticity of traditional branded restaurants (China): impacts on perceived quality, perceived value, and behavioural intentions (2020, background): “Nevertheless, a number of researchers contributed to the understanding of authenticity through identifying three different dimensions: objective, constructive, and existential (Alexander, 2009; Lu et al., 2015).”
• Measuring Consumer-Based Brand Authenticity (2014, background): “More recently, research has focused on the effects of brand authenticity on brand trust and SMEgrowth (Eggers, O'Dwyer, Kraus, Vallaster, & Guldenberg, 2012) and its role in establishing and maintaining brand auras (Alexander, 2009) from the perspective of key stakeholders within an organization (ie”
• Brand authenticity leads to perceived value and brand trust (2019, background): “It can be said that authenticity is a much more complex phenomenon than the simple fact of being genuine or original, although this view is evident in many early definitions (Alexander, 2009).”