Authenticity is Contagious: Brand Essence and the Original Source of Production

By George E. Newman, Ravi K. Dhar. 2014

295 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/5409dc932f4bb4ed5e74f2756d09a5f2299412c6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Bianca Grohmann
2. Asunción Hernández-Fernández
3. M. Lewis

In Marketing

1. Lucia Malär
2. Amélie Guèvremont
3. Florent Girardin
4. Bianca Grohmann
5. Asunción Hernández-Fernández
6. M. Lewis
7. F. Morhart
8. Sameer Hosany

In Social Psychology

1. Lucia Malär
2. Asunción Hernández-Fernández
3. M. Lewis
4. F. Morhart

Citations in the corpus

• Brand authenticity leads to perceived value and brand trust (2019, background): “craft beer often leverages distinct place-based qualities of the communities in which it is produced to join authenticity and experiences (Newman and Dhar, 2014; Eades et al., 2017).”
• Brand authenticity: An integrative framework and measurement scale (2013, background): “Both academics and practitioners therefore agree on the importance of authenticity for consumer behavior and branding (Beverland & Farrelly, 2010; Gilmore & Pine, 2007; Holt, 2002; Leigh, Peters, & Shelton, 2006; Newman & Dhar, 2014; Rose & Wood, 2005).”