The U.S. brand personality: A Sino perspective

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Destination Personality: Scale Development And Validation (2018, methodology): “The results of this research can be compared with a number of destination personality measurement studies that have been performed in different contexts and cultures (d’Astous & Boujbel, 2007; Ekinci & Hosany, 2006; Rojas-Méndez et al., 2013; Sahin & Baloglu, 2009; Usakli & Baloglu, 2011).”
Brand personality: theory and dimensionality (2018, methodology): “…the items “warm, competent and prestigious”) were used to assess the brand personality of 15 corporate brands by customers and employees and that of Rojas-Méndez et al. (2013b), where the items warm, competent and fashionable were included among an item pool of 209 used in the assessment of…”
Brand management in higher education: The University Brand Personality Scale (2016, background): “…HC ✓ ✓ ✓ Bosnjak et al. (2007) SBP Consumer brands HC ✓ ✓ Milas and Mlačić (2007) JBR Croatian consumer brands HC ✓ Geuens et al. (2009) IJRM Consumer brands HP ✓ ✓ ✓ ✓ Grohmann, (2009) JMR Consumer brands HC ✓ ✓ Rojas-Méndez et al. (2013) JBR U.S.A. HP ✓ Valette-Florence and De Barnier (2013)…”