Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication

By E. Macdonald, Byron Sharp. 2000

686 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/91aa385f4b16196cce205e19ada13d97aef478c9

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Citations in the corpus

Brand awareness in business markets: When is it related to firm performance? (2010, background): “…specifically, brand awareness acts as a strong signal of product quality and supplier commitment (Hoyer & Brown, 1990; Laroche, Kim, & Zhou, 1996;MacDonald & Sharp, 2000) because high levels of supplier investment (e.g., in exhibitions, advertising, or packaging) are usually necessary to build…”
How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix (2012, background): “For instance, prior research explores brand awareness's affect on decision-making only through lab experiments at the individual consumer level (MacDonald and Sharp, 2000).”
The recognition heuristic: A decade of research (2011, background): “When the exact same peanut butter was put into three jars, one showing a familiar brand name and two showing unfamiliar brand names, the (faux) familiar product won the taste test 75% of the time (Hoyer & Brown, 1990; see also Macdonald & Sharp, 2000).”
Conceptualizing and measuring brand salience (2004, background): “That is, brand salience also has a positive influence on that brand being selected from that set of considered options, when more than one brand presents itself to the customer (Macdonald and Sharp, 2000).”
Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014, background): “Thus, they may have a better attitude toward their advertisements (Macdonald & Sharp, 2000).”
The Impact of Brand Awareness on Consumer Purchase Intention : The Mediating Effect of Perceived Quality and Brand Loyalty (2009, background): “It signifies that consumers will buy a familiar and well know product (Keller, 1993; Jacoby & Olson, 1997; Macdonald & Sharp, 2000).”
Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction (2020, background): “A well-managed brand can engender customer satisfaction and customer value (Macdonald & Sharp, 2000).”
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity (2021, background): “For example, individuals use brand familiarity as a heuristic when they choose a product (Macdonald and Sharp 2000).”
Explaining the Consumer Decision-Making Process: Critical Literature Review (2017, background): “One of the papers of Macdonald & Sharp (2000) describes a replication of the study of Hoyer and Brown on “Brand awareness effects on consumer decision making for a common, repeat purchase product”.”
Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation (2004, background): “Yet while many authors support the association between brand awareness and buyer behaviour (e.g., Assael and Day, 1968; Hoyer, 1984; Nedungadi, 1990; Macdonald and Sharp, 2000) they have disagreed over the specific measures that should be used.”
The impact of corporate reputation on brand attitude and purchase intention (2016, background): “Macdonald and Sharp (2000) also noted that consumers often rely on their brand awareness in the decision making process because they want to conserve time and make minimal cognitive efforts in their purchasing decisions.”
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, background): “…to a consumer’s brand recall or brand recognition (Aaker, 1991) and exerts a positive effect on consumer decision making (Hoyer and Brown, 1990; Macdonald and Sharp, 2000), brand image (Esch et al., 2006; Jara and Cliquet, 2012) and brand market outcomes such as sales and market share (Huang…”
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image (2017, background): “Brand awareness affect on consumer brand choice, consumer pay purchase intention to those brand which they know, and it further impacts on quality consideration of brand that when consumer knows about the brand they consider it to be good (Macdonald & Sharp , 2000).”