Performance consequences of brand equity management: evidence from organizations in the value chain

By Artur Baldauf, Karen S. Cravens, G. Binder. 2003

363 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1317e70c0556af02b57a4bef0903c473d80bc022

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Citations in the corpus

Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels (2008, background): “(1999) and Baldauf et al. (2003), the following hypotheses are proposed for the proposed model:”
Re-conceptualizing customer-based destination brand equity (2019, background): “The underlying reason could be that CBDBE, creates and maintains brand awareness, and thus brings on positive information and feelings which could increase the possibility of purchasing products of that brand (Baldauf et al., 2003).”
How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix (2012, background): “, Baldauf et al., 2003; Kim and Kim, 2005; Kim et al., 2003; Silverman et al., 1999). Baldauf et al. (2003) study is one exception; they find brand awareness is an antecedent to brand market outcome (measured as profitability and sales).”
The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media (2014, background): “Therefore, Baldauf et al (2003) believe that high quality of the product can provide competitive advantage and is vital source for firms.”
A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector (2011, background): “…after-sales service and personal selling affect the development of brand equity (Cretu & Brodie, 2007), and the others do not deal with issues related to the distinctive nature (Baldauf et al., 2003; Davis et al., 2008; Jensen & Klastrup, 2008; Roberts & Merrilees, 2007; Taylor et al., 2007).”
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets (2011, background): “The simplification, used before by Yoo et al. (2000) and Baldauf et al. (2003), involves combining awareness and associations in a single construct, based on the close link between the two.”
Dimensions of Brand Equity in the Chain Restaurant Industry (2011, background): “Brand awareness provides credibility to customers (Erdem and Swait 1998), thereby enhancing customers’ perceived quality of a product (Aaker 1991; Baldauf, Cravens, and Binder 2003; W. Kim, Jin-Sun, and Kim 2008; Yoo, Donthu, and Lee 2000).”