The effect of consumer‐based brand equity on firms’ financial performance

By Hong-bumm Kim, Woo Gon Kim, J. An. 2003

585 citations recorded by the source corpus.

Examines the underlying dimensions of brand equity and how they affect financial performance of hotel firms. The results of this empirical study, using data collected from 12 luxury hotels, indicate that brand loyalty, perceived quality, and brand image are important components of consumer‐based brand equity. The result implies that hotel firms should seriously consider brand loyalty, perceived quality, and brand image when attempting to establish definite brand equity from the customers’ viewpoint. A review of detailed measures constituting these three variables, brand loyalty, brand awareness, and brand image, shows that most measures affect financial performances of hotels. Nonparametric correlation analysis provides fairly convincing evidence of the effect that consumer‐based brand equity has on a firm’s financial performance in the hotel industry

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1525b957aa762304a8d170455efd9f5a8070f36b

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In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image (2010, background): “Although there are a few studies examining the influence of brand equity on purchase intention, even fewer explore the moderation effect of brand awareness between brand credibility and brand purchase intention (eg, Kim, Kim, & An, 2003 ; Pappu, Quester, & Cooksey, 2005; Punj & Hillyer, 2004 ).”
Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels (2008, methodology): “Similarly, Kiley (1998) emphasized that the dollar–value connection to the bottom line is essential for validation of brand equity. Third, travelers’ responses were based on past memories, which may be no longer vivid and clear. For example, to answer perceived service-quality items properly, it may”
The determinants and measurement of a country brand: the country brand strength index (2010, background): “Proponents of the company-based brand equity approach, often referred to in the literature as the financial approach (Kim et al., 2003), define brand equity as the total value of a brand as a separable asset (Atilgan et al.”
How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix (2012, background): “For instance, Kim et al. (2003) find brand awareness positively associates with sales in the hotel industry.”
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets (2011, background): “It has been empirically demonstrated that there is a positive relationship between the components of brand equity considered by the author and the value generated both for the consumer (Yoo et al., 2000) and for the firm (Kim et al., 2003).”
Re-conceptualizing customer-based destination brand equity (2019, unknown): “FA Fixed BAS←→BL Boo et al. (2009) Las Vegas (270) Atlantic City (240) BA, BQ, BI, BV, BL BA=4; BI= 4; BQ=4; BV=5; BL=4 EFA CFA MI SEM Hierarchical Las Vegas; BA→Bex; Bex→BV; BV→BL Atlantic City; BA→Bex; Bex→BV; BV→BL Kim et al. (2009) Korea; Japanese (369) İG, DMD, BC, RVI, SAI İG=5; DMD=6; BC= 1; ”
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, background): “Brand loyalty is positively associated with word-of-mouth communications (Gounaris, and Stathakopoulos, 2004), market share and relative price (Chaudhuri and Holbrook, 2001), and firm financial performance (Kim et al., 2003).”