Consumer Behavior: A Framework
By J. Mowen, Michael S. Minor. 2000
222 citations recorded by the source corpus.
View Paper: https://www.semanticscholar.org/paper/987dfca77af1ae678ccaf5c61d70cfe8a5adfe5d
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Citations in the corpus
- A meta-analysis of consumer impulse buying (2014, background): “Dispositional antecedents in the literature are predispositions in which one person differs from another in a relatively permanent and consistent manner and have an effect on buying behavior (Mowen and Minor, 2006).”
- Consumer‐based assessment of product creativity: A review and reappraisal (2006, background): “Traditional measures of consumer satisfaction utilize Likert scales and include both satisfaction and dissatisfaction statements to eliminate bias (Mower & Minor, 2001).”
- Risk and Uncertainty in Travel Decision-Making: Tourist and Destination Perspective (2018, unknown): “…in the context of risk, as risk perceptions (i.e., subjective assessment from an individual’s perspective and the likelihood of negative consequences of an event or choice; Mowen and Minor 2001) are proven to be stronger determinants of DC than actual existing risks (Fuchs and Reichel 2006).”
- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix (2012, background): “For product categories involving low financial risk and little time investment for purchase (e.g., convenience goods), consumers may not necessarily go through the “cognition–affection–action” procedure (Mowen and Minor, 2001).”
- Understanding the role of risk (perception) in destination choice: A literature review and synthesis (2017, background): “In consumer research, risk perception is defi ned as "a consumer's perception of the overall negativity of a course of action based upon an assessment of the possible negative outcomes and the likelihood that those outcomes will occur" (Mowen & Minor, 2001, p. 176).”